In this week's episode, we talk about how your website can help get your potential customers through the buying cycle.
As usual, we have so much knowledge to share and so little time to share it. So we split the 5 cycles into two episodes. This episode covers 'Awareness' & 'Consideration'. We'll be back next time to discuss 'Intent', 'Purchase' and 'Re-Purchase'
Elli lets us know What's Grinding Her Gears this week and also sings us out with her rendition of Twinkle Twinkle, Little Star.
Ellen, Elli & John continue the discussion about reviews and feedback and how they can improve your business practices and online reputation. John tells...
We finish our conversation on content audits taking on the 'how' and 'when' part of things by walking through the example of updating your...
The Ope! team was feeling a little dangerous and decided to let you know what to look for when you're talking to another marketing...